THE CALLING - INTO - MEMORY
Advertisement [ Reklame ]
“... a product, a brand or service is praised, often as well in striking ways with the objective to reach the highest possible number of interested persons ...”
“... etymologically, the term derives from the French réclame and means 'the calling - into - memory' ...”
Advertising [ Werbung ]
“... the attention of the customer or end user is raised for a product, a brand or a service by emphasising the advantages ...”
“... advertising is as well an integral part of the human communication. Hereby, social interactions are initiated that lead to awaken the attention and therefore the interest on a person, circumstance or a particular product, brand or service ...”
Public Relations
“... the English term Public Relations, in original meaning public relationship, describes the sum of all activities and efforts to represent a product, a brand, a service, a person or an entire institution preferentially in public ...”
“... the product, the brand or the service is promoted indirectly by the medial presence, anchored in the people’s awareness and therefore trigger the stimuli that enable to achieve the highest and most effective benefit ...”
